Press Room

Who We Are

The Galveston Island Convention & Visitors Bureau is the official destination marketing organization of Galveston Island, Texas... Read more.


Media Contacts

Leah Cast
Director of Communications
Office: (409)797-5152
lcast@galvestoncvb.com

Ivette Wilhelm
Public Relations Manager
Office: (409)797-5124
iwilhelm@galvestoncvb.com

Mary Beth Bassett
Public Relations Coordinator
Office: (409)797-5121
mbassett@galvestoncvb.com


Galveston Island Convention & Visitors Bureau Press Room

Branding Guidelines

Mission Statement

The Galveston Island Convention & Visitors Bureau (GICVB) purpose is to advance the economic vitality of tourism on Galveston Island, the number one attraction for visitors outside of the state of Texas. Under the direction of the Park Board of Trustees, the GICVB promotes leisure and business travel, special events and the Galveston Island Convention Center at the San Luis Resort.

Galveston Island Convention & Visitors Bureau

Message Points

These are the key ideas used in developing specific content about Galveston Island Convention & Visitors Bureau. They should be conveyed in communication materials to effectively influence the Galveston Island Convention & Visitors Bureau brand perception.

The Galveston Island Convention & Visitors Bureau slogan of choice is:
GALVESTON ISLAND - Where the Texas Coast Begins

The Galveston Island Convention & Visitors Bureau selected informational statement is:
Galveston Island Convention & Visitors Bureau is: a full-service destination marketing organization offering visitor information, convention planning and group travel services for Galveston Island.

Written Standards

Using "Galveston Island Convention & Visitors Bureau" in reference

Organization Reference Acronym
Write out "Galveston Island Convention & Visitors Bureau" when first referring to the bureau in any text. In subsequent mentioning, "GICVB" may be used to reference the organization.

Website Name
The GICVB's website should be written: www.galveston.com. Use all lowercase letters.
(Note: The GICVB partners with Galveston.com & Company utilizing www.galveston.com as the official tourism website for Galveston Island.)

Marketing Signature

The Galveston Island Convention & Visitors Bureau Signature
The Galveston Island Convention & Visitors Bureau signature has two components: a graphic element (starfish) and a text element containing the logotype and tagline. Any deviation from this signature must be approved by the Director of the bureau.

Fixed Elements
The elements of the signature have a fixed relationship to each other both in size and proximity. The relationship should not be altered in any way. The signature may not be enclosed in a graphic element or shape.

Configurations of the Signature
There is one approved and acceptable placement of the logo element in relation to the logotype.

To download a high-resolution .jpg version of the Galveston Island Convention & Visitors Bureau logo, do the following:

  1. "Right-click" on this link
  2. Select "Save Target As"
  3. Save to your computer.

Colors
The Galveston Island Convention & Visitors Bureau signature is comprised of three colors.

  • Starfish Brown (CMYK, RGB and Hexadecimal equivalents shown below)
  • GICVB Blue (CMYK, RGB and Hexadecimal equivalents shown below)
  • Warm Grey PMS Warm Gray 9 (CMYK, RGB and Hexadecimal equivalents shown below)
Color CMYK RGB Hexadecimal
Starfish Brown 23|65|100|10 181|102|0 B56600
GICVB Blue 68|37|27|2 92|137|161 5C89A1
Gray 0|11|20|47 153|139|125 998B7D

Clear Space
The minimum clear space around the signature should not include any other graphic elements. It guarantees the signature's readability and impact. The clear space may be greater than the minimum required. Other graphic elements should not invade this space. The minimum clear space for the logo is the X-Factor, the height of the G in GALVESTON. The X will change proportionally as the signature increases and decreases in size.

Size
The signature should be clearly visible on all material that identifies the Galveston Island Convention & Visitors Bureau. The size of the signature should never be smaller than 1" horizontal.

 


© 2013 Galveston Island Convention & Visitors Bureau
601 Tremont Street | Galveston TX 77550 | (409)797-5145 | (866)505-4456