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Branding Guidelines
Mission Statement
The Galveston Island Convention & Visitors Bureau (GICVB) purpose
is to advance the economic vitality of tourism on Galveston Island,
the number one attraction for visitors outside of the state of Texas.
Under the direction of the Park Board of Trustees, the GICVB
promotes leisure and business travel, special events and the
Galveston Island Convention Center at the San Luis Resort.
Message Points
These are the key ideas used in developing specific content about
Galveston Island Convention & Visitors Bureau. They should be
conveyed in communication materials to effectively influence the
Galveston Island Convention & Visitors Bureau brand perception.
The Galveston Island Convention & Visitors Bureau
slogan of choice is:
IT'S ISLAND TIME
click to download the style guide.
The Galveston Island Convention & Visitors Bureau selected
informational statement is:
Galveston Island Convention & Visitors Bureau is: a full-service
destination marketing organization offering visitor information,
convention planning and group travel services for Galveston Island.
Written Standards
Using "Galveston Island Convention & Visitors Bureau" in reference
Organization Reference Acronym
Write out "Galveston Island Convention & Visitors Bureau" when first
referring to the bureau in any text. In subsequent mentioning,
"GICVB" may be used to reference the organization.
Website Name
The GICVB's website should be written:
www.galveston.com. Use all lowercase letters.
(Note: The GICVB partners with Galveston.com & Company utilizing www.galveston.com as the official tourism website for Galveston Island.)
Marketing Signature
The Galveston Island Convention & Visitors Bureau Signature
The Galveston Island Convention & Visitors Bureau signature has
two components: a graphic element (starfish) and a text element
containing the logotype and tagline. Any deviation from this
signature must be approved by the Director of the bureau.
Fixed Elements
The elements of the signature have a fixed relationship to each other
both in size and proximity. The relationship should not be altered in
any way. The signature may not be enclosed in a graphic element or
shape.
Configurations of the Signature
There is one approved and acceptable placement of the logo element
in relation to the logotype.
To download a high-resolution .jpg version of the Galveston Island Convention & Visitors Bureau logo, do the following:
- "Right-click" on this link
- Select "Save Target As"
- Save to your computer.
Colors
The Galveston Island Convention & Visitors Bureau signature is
comprised of three colors.
- Starfish Brown
(CMYK, RGB and Hexadecimal equivalents shown below)
- GICVB Blue
(CMYK, RGB and Hexadecimal equivalents shown below)
- Warm Grey
PMS Warm Gray 9
(CMYK, RGB and Hexadecimal equivalents shown below)
| Color |
CMYK |
RGB |
Hexadecimal |
| Starfish Brown |
23|65|100|10 |
181|102|0 |
B56600 |
| GICVB Blue |
68|37|27|2 |
92|137|161 |
5C89A1 |
| Gray |
0|11|20|47 |
153|139|125 |
998B7D |
Clear Space
The minimum clear space around the signature should not include
any other graphic elements. It guarantees the signature's readability
and impact. The clear space may be greater than the minimum
required. Other graphic elements should not invade this space. The
minimum clear space for the logo is the X-Factor, the height of the G
in GALVESTON. The X will change proportionally as the signature
increases and decreases in size.
Size
The signature should be clearly visible on all material that identifies
the Galveston Island Convention & Visitors Bureau. The size of the
signature should never be smaller than 1" horizontal.
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